doTERRA, the largest essential oil company in the world, held its annual convention last week and released a whole new line of home care products that are equally powerful cleansers and completely sustainable for the environment.
Their new sustainability model is built on three principles that I’d like to explore with you: reusability model, recyclable materials, and concentrate model.
First, as part of their reusability model, they released a set of beautiful frosted amber glass bottles that are meant to be purchased one time and used for years. They eliminated as much plastic as they could. The tops are metal and they are gorgeous enough that I love having them sitting on my counter.
The second principle in their sustainability model is recyclable materials. They are going to begin shipping their products in aluminum bottles. Did you know that 99% of aluminum that is used today has been recycled? They are also using post-consumer recycled material where they can.
doTERRA will ship refills of their dish soap, surface spray, hand wash, hand Lotion, and other products coming soon in aluminum bottles meant to be poured into their new gorgeous frosted amber glass bottles. The refill bottles and caps are aluminum so they can both be recycled.
They have also introduced post consumer material into the packaging for their new dishwasher pods and laundry pods.
The third principle is the concentrate model. Did you know that most cleaning products are 90% water? Instead of shipping water all over the world, doTERRA has introduced concentrates into their product lines. The hand wash is sent with a 1 to 3 part concentration and their surface spray is sent at a 1 to 9 part concentration.
This is huge. This saves shipping costs, reduces the amount of packaging used, and reduces the carbon footprint of a global company.